Free? Free? Part 3
But what the consumers don’t know and the marketing directors take advantage of, is that the product doesn’t necessarily have to be free for Americans to scoop it up. The people just have to believe in their own minds that it’s free. A highly successful selling technique is the “free gift” technique, offered on items that range from perfume, a product already being sold in numbers with outrages mark-ups, to cars, where cunning dealers lure customers with something “free” worth something tempting while the consumer in fact, pays the company the transaction which originally included the price of the so-called “free” giveaway.